Build Relationships with Angel Investors and VCs
Despite challenges, many investors today actively seek diverse founders and are increasingly aware of the value women-led businesses can bring to the market. Angel investors and venture capitalists (VCs) can provide more significant funding to accelerate your business. Start by researching investors with a track record of supporting female founders and reaching out to them through industry events, LinkedIn, or by joining programs that connect investors with diverse entrepreneurs, like Pipeline Angels, Gaingels, Astia, and many others.Investors tend to invest in people they identify with- like-minded people. You must get to know the investors and build a relationship because people typically invest in both the founder and their idea. Investors need to like, respect, and connect with the founder or founders.
This is why entrepreneurs need to connect early and often with investors- to build connections before they actually need the funding. And once you get one investor- it’s easier to bring in others. They usually know other like-minded investors. And if they tell their circle they invested in you- often their comrades will do the same.
Apply for Grants and Competitions
Various grants and competitions are designed to support women-owned businesses, offering opportunities for non-dilutive funding (meaning you don’t have to give up equity). Programs like the Amber Grant, Cartier Women’s Initiative Awards, Stella Foundation, and others, as well as grants from local government agencies or nonprofit organizations, can provide valuable funding. These programs usually have an application process, so be prepared to invest time in crafting a strong proposal that highlights the mission and potential impact of your business.Present a Data-Driven Business Plan
Investors want to know their money will drive results, so presenting a data-driven business plan is essential. Showcase your target market, sales forecasts, revenue model, and growth projections - clearly. Remember to back up your plan with data—real statistics, market research, and historical performance (if applicable) to build confidence in your vision. The more detailed and compelling your pitch, the more likely you’ll attract funding from those who value a solid plan.There are companies out there that can help you perfect your pitch deck. One such company is Power to Pitch: https://www.powertopitch.com/apply
Focus on Building a Strong Brand
Today’s investors care not only about numbers but also about the “story” behind a brand. Investors are often attracted to companies with a compelling brand narrative, strong social presence, and clear mission. Spend time refining your brand message and communicating it effectively across your online channels. A brand that resonates deeply with its audience has a higher chance of capturing the attention of both consumers and investors alike.Build a Strong Network
Networking is essential in the entrepreneurial world, particularly for women seeking funding. Join local and national women’s business networks, attend industry conferences, and participate in pitch events. Engaging in these communities not only opens doors to potential investors but also connects you with mentors, potential partners, and a support system that can offer invaluable insights as you grow your business.Educate Yourself on Financial Literacy
Understanding the fundamentals of business finance is critical. Whether you’re seeking loans, venture capital, or alternative funding, you need to understand terms like equity, debt, cash flow, and valuations. Many organizations offer financial literacy programs for women entrepreneurs, and platforms like Coursera, Skillshare, and Goldman Sachs 10,000 Women provide resources to help you gain confidence in financial decision-making. You can also find a financial literacy coach such as Diana Greshtchuck found here: https://fan-your-flame.com/Keep Resilience at the Forefront
Securing funding can be a long and challenging journey, and persistence is key. Not every pitch will result in funding, and not every connection will lead to an investment. But every “no” brings you closer to the right “yes.” Maintain your confidence, refine your approach, and remember that your unique perspective and vision are strengths.Final Thoughts
As women entrepreneurs, we are creating meaningful, impactful businesses that drive innovation and community. While the path to funding can be challenging, there are now more resources, networks, and opportunities than ever to support women-led businesses. By leveraging the power of community, embracing new platforms, and presenting a compelling and data-driven vision, women can secure the funding needed to transform their ideas into thriving ventures.Stay focused, build your support system, and remember: your journey as a woman entrepreneur is valuable and worth every step. To learn more about investing in venture capital visit www.showherthemoneymovie.com resources page filled with workshops, podcasts, books and more.
Catherine Gray
Founder, She Angel Investors
General Partner, Silicon Valley Womens Founders Fund
Author | TEDx Speaker
Host, Invest In Her Podcast
Producer, Show Her the Money Movie
Watch my Ted talk here!
https://youtu.be/Ms-tROEeLn4
