I was recently speaking at the CES (Consumer Electronics Show) in Las Vegas and met incredible women who are making a tremendous impact in the world in regard to DEI and the importance of using our money to make an impact in these challenging times.
In recent months, the topics of diversity, equity, and inclusion (DEI) have sparked both progress and controversy. While some institutions face pushback on their DEI initiatives, the power to create lasting change remains firmly in the hands of individuals—through the choices we make with our money. One of the most impactful ways to vote with your dollars is by supporting women, BIPOC, and LGBTQ
In recent months, the topics of diversity, equity, and inclusion (DEI) have sparked both progress and controversy. While some institutions face pushback on their DEI initiatives, the power to create lasting change remains firmly in the hands of individuals—through the choices we make with our money. One of the most impactful ways to vote with your dollars is by supporting women, BIPOC, and LGBTQ
Why DEI Matters More Than Ever
DEI is about more than just policies; it’s about creating opportunities for voices that have been historically excluded. Research consistently shows that diverse teams and leadership lead to better decision-making and stronger business outcomes. However, systemic barriers still exist, especially in access to capital. As DEI becomes a polarizing issue, it’s crucial to take personal responsibility for driving inclusivity. While public discourse may waver, our actions can demonstrate unwavering commitment to equity.The Power of Venture Capital to Drive Change
Venture capital is a critical lever for shaping the future of innovation and economic growth. Yet, women, BIPOC, and LGBTQ founders receive a disproportionately small share of VC funding. By consciously directing venture capital to underrepresented entrepreneurs, we can not only support equity but also unlock untapped potential and innovation. Whether you’re an investor in a fund or simply someone interested in crowdfunding campaigns, your financial backing has the power to rewrite the narrative.Ways to Support Women, BIPOC, and LGBTQ Entrepreneurs
Here are a few practical steps to "vote with your dollars" and champion underrepresented entrepreneurs:- Invest in Venture Funds Focused on Diversity: Look for funds that prioritize women-led, BIPOC-led, or LGBTQ-led ventures, such as Backstage Capital, 360 Collective, Emmeline Ventures, SoGal Ventures, Silicon Valley Women Founders Fund or others committed to inclusivity.
- Support Crowdfunding Campaigns: Platforms like Kickstarter, iFundWomen, Seed and Spark, and Indiegogo often feature businesses by underrepresented founders.
- Purchase Products and Services: Choose to spend your money on businesses owned by women, BIPOC, and LGBTQ entrepreneurs. You can shop online sites of women owned business products such as The W Marketplace
- Engage with Advocacy Organizations: Join or support networks that amplify women and underrepresented founders, such as All Raise, Entreprenistas, the Female Quotient, or Pipeline Angels.
Making Your Dollar Count in a Polarized World
When faced with the controversy surrounding DEI, the solution isn’t to disengage but to double down on your commitment to equity. Every dollar you spend or invest sends a message about your values. By directing resources toward inclusive ventures, you’re not only fostering diversity but also creating a ripple effect that strengthens communities, drives innovation, and inspires others to follow suit. DEI may be under fire in some circles, but the movement toward equity is far from over. We all have a role to play in shaping the future, and one of the most powerful tools at our disposal is how we allocate our financial resources. By investing in and supporting women, BIPOC, and LGBTQ entrepreneurs, we’re not just voting with our dollars—we’re building a better, more inclusive world.
You can do something about what the future looks like- you can vote with your money!
Disclaimer: This blog is intended for informational purposes only and does not constitute financial advice. Please consult with a certified financial advisor before making any investment decisions.
Catherine Gray
Founder, She Angel Investors
General Partner, Silicon Valley Womens Founders Fund
Author | TEDx Speaker
Host, Invest In Her Podcast
Producer, Show Her the Money Movie
Watch my Ted talk here!
https://youtu.be/Ms-tROEeLn4
