Invest In Her host Catherine Gray talks with Shira Yevin who is an Entrepreneur, Artist, Activist, and Founder of Gritty In Pink, which was launched in January 2020, and is a new female-led platform to empower women within the music industry. On a mission to achieve gender equality in the music industry and beyond, Gritty In Pink has featured 250+ emerging artists with 27M collective followers on IG/Tiktok. The platform has partnered with 20+ organizations, from Fender to ACLU, having raised thousands of dollars for charities with their Instagram Live fundraisers. The Gritty In Pink community continues to grow, as they are set to launch their new online marketplace INPINK, connecting the music industry to with a community of diverse female creatives and pros. The company recently graduated from the prestigious Long Beach Accelerator, which invests in growing startups, and brought on Strategic Advisor Melissa Etheridge- who agreed, “The future of music is female!”
https://www.grittyinpink.co/
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