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Persisitiny is building a platform of support where mothers and other caregivers can go to track, value, share, and leverage the critical work they do to care for their families and loved ones. Using mobile apps and digital content, we seek to revolutionize the way both individuals and society view caregiving work and to ultimately level the unequal division of labor between women and men.
Mobile apps and digital content to support moms
Founder: Felicia Kashevaroff